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About It’s something everybody has said at one time or another: “I need my beauty sleep.” The fact is, a good night’s sleep offers a host of personal health and beauty benefits, from boosting the body’s immune system and alleviating stress to preventing bags and dark circles under the eyes.
Nighttime also provides an opportunity to care for the skin—especially replenishing and hydrating facial skin—as well as the hair. Many moisturizers and hair treatments are formulated specifically for overnight use, and there is evidence that ingredients in skin care and hair products stay active longer during the dark, night hours. In addition, the skin may be more receptive to active ingredients while asleep than during the light of day.
There’s just one problem: Virtually everyone (99.9% of the population) sleeps on a pillowcase made from cotton. Natural cotton feels good against the skin and is comfortably cool, especially in warm climates. Cotton also absorbs moisture, which can be beneficial—except when it dries out the skin and hair. Whether it’s all-organic cotton, upscale Egyptian cotton or even a fine, 1000-thread count weave, cotton robs moisture from the body, creating facial wrinkles as well as brittle hair.
BEAUTYZZZ: THE SILK SOLUTION
So the question is, why apply an expensive nighttime skincare product or intensive overnight hair treatment if the pillowcase absorbs the beneficial moisture? The answer is silk. Unlike cotton, the amino acids in silk proteins resemble those found in human skin, creating a virtually perfect pH balance that does not deplete hydrating moisture. In the Orient, natural silk has always been known as “the second skin” and has been a beauty secret since the Ming Dynasty for skin hydration and anti-aging properties.
Now the centuries-old benefits of silk are the inspiration behind Beautyzzz, the new “Beauty Obsessed Bedding” Collection from Pretty Smart Products. The innovative line of luxury products includes the Beautyzzz Natural Silk Pillowcase, designed to make nighttime skincare and haircare routines more effective. The ultimate goal—promoting better beauty sleep, naturally.
Of course, not all silk products are created equal. To ensure Beautyzzz Natural Silk Pillowcases are as clean, safe and healthy for the skin and hair as possible, great care was taken to resource an extraordinary silk, spun free of chemicals, pesticides and artificial colors, as well as being fully breathable, anti-bacterial and allergen-free. The specially commissioned, hypoallergenic silk pillowcase has been developed to make the most of sleep hours as an opportunity to care for the skin and hair.
BEDTIME BEAUTY BENEFITS
Changing from a cotton pillowcase to one woven from fine silk can be among the simplest—and most effective—beauty solutions. Besides the smooth, luxurious feel of premium silk on the skin and hair, the Beautyzzz Natural Silk Pillowcase is intended to offer a variety of beauty-care benefits at bedtime: inhibiting moisture loss and improving moisture retention, promoting cell renewal and maintaining natural pH levels, enhancing absorption of beauty products and preserving the natural contours of the skin and hair.
Sleeping on silk is about more than sweet dreams and a good night’s rest. It’s about waking up in the morning with skin and hair that look and feel more hydrated, smoother and crease-free. In a word, silky. And the Beautyzzz Natural Silk Pillowcase can offer another rise-and-shine benefit—helping prevent “bed head” by allowing hair to glide across the pillow during sleep.
The benefits of silken slumber extend beyond beauty treatments. Dermatological studies conducted in 2006 using silk bedding for atopic dermatitis and eczema sufferers show “the natural fiber’s soothing properties are ideal for sensitive skin” and that the “antimicrobial benefits and skin-like composition make silk bedding optimal for these skin conditions.”
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